The Best Video Tools For Social Networks

Videos are playing an increasingly important role on social networks. But which video tool is right for your needs? There are so many video tools for social networks for beginners with intuitive operation to professional editing programs, and from mobile applications that work in the cloud to programs that you can download for your desktop computer.

In this article, I present several video tools with which you can create any type of videos for social networks: we will briefly see what these applications can do, what they are specially designed for if they are free or how much you will have to pay for them.

Best video tools for social networks:

  1. FlexClip

FlexClip is perfectly suited to creating professional videos in no time. Its “Business” category is specially designed for companies. Its free slideshow maker allows photographers to create videos from their pictures and allow you to turn pictures or video clips of family reunions into entertaining movies.

It is also a social media video maker. Choosing “social media” gives you grouped templates and ideas you can use to make stunning videos for your social platforms.

On the other hand, you can start from scratch and create your video yourself. FlexClip allows you to add photos, videos, images, and sound in many different file formats. Plus, you have access to a multitude of editing capabilities and a varied music library of various licensed songs.

After you finish the video, you can share it directly from FlexClip to social networks such as Instagram, Facebook, and YouTube. It has a free plan, but to get more advanced features, you can get the paid plans with prices ranging between 4.99 and 19.99 USD per month.

  1. Hyperlapse

HyperlapseIt is Instagram’s own application for creating time-lapse videos. Allows you to speed up movies up to 12 times the original speed. You can also record in real-time. Also, the app will smooth out shaky images. The only downside: Hyperlapse by Instagram is only available for iOS at the moment. One suggestion is Hyperlapse by Microsoft.

  1. Filmora

Filmora allows you to add filters, layers, text, music, video effects and upload videos to Instagram from your PC or Mac. It also has the Effects Store, where you can find filters and original animated texts. With this video editor, you can make clips with photos and videos.

It has the video format for Instagram at 1: 1 (square format) and for IGTV 9:16 (vertical format). It is also formatted for Facebook and YouTube 16: 9. You can have it for free, but if you want to increase its features, its plans start at 11.99 USD (quarterly plan).

  1. Magisto

Magisto allows you to create magical video clips for social networks. The application is available for Android and iOS as a web-based tool for PC. Choose your videos and/or photos, as well as an “editing style” and a soundtrack from the music library. Editing and improvement are done automatically by the application. Magisto is suitable for posting on Facebook, Twitter, Instagram, and YouTube, as well as directly on your website. 

  1. Shakr

ShakrShakr is especially aimed at companies looking to get into video marketing on Facebook or Instagram. The tool allows you to create professional-looking videos with just a few clicks and simple drag and drop functions.  It stands out for the ability to quickly convert videos to Facebook or Instagram ads. With prices starting at $ 99 a month, Shakr is a more expensive option.

  1. Animaker

Animated videos do a great job of presenting products or services and can help explain complicated matters in a simple and engaging way. Especially instructional videos are all the rage right now. Animaker makes creating animated videos easy. It offers a great selection of templates, icons, avatars, and other ingredients for your clips. If you want to have more creative possibilities available, prices start at $ 12 per month.

  1. Renderforest

Need to create social media videos? Then Renderforest can also be a good choice. It allows you to publish videos directly on social networks such as Facebook, Pinterest, Instagram, Google+ and Twitter. This even works on the free plan. If the free version can meet your needs, its prices start at $ 14 / month. It is preferable: it allows you to create longer videos and the annoying Renderforest watermark also disappears.

  1. Biteable

You can create professional videos in no time with Biteable.

To start creating your own video, you can choose from hundreds of free video clips and images. It’s free to try for up to 5 video projects/month. The free version allows you to publish your finished video on Facebook, Twitter and embed it on your website or blog. However, the premium plan costs $ 23 USD per month to remove the Biteable watermark, download your video, upload your own images, and other cool features.

  1. Anchor

Anchor’s video feature is aimed at individuals or companies looking to enrich their podcasts with video. The tool is available as an Android and iOS application but also as a web application. To get started, you are able to create an account for free.

By choosing a color, you can give your video an individual note. Fast and free, this promising tool lets you quickly distribute your podcast clips on social media.

  1. Promo

Creating professional videos is often an expensive task. But it can be done differently: Promo makes creative videos accessible to all businesses, providing out-of-the-box video templates, 12.5+ million premium video clips, licensed music, and an easy-to-use editor.

The cheapest option at $ 39 per month allows you to post one video per month.

  1. Facebook Live

When used the right way and intelligently planned, live video is an excellent digital marketing tool. Facebook offers its own tool for this use case. Users can live stream whenever and wherever they want, now even in 360 degrees and targeting Facebook groups. Live videos can be published and broadcast regularly from mobile phones or PC. The advantages of the application are that Facebook live videos are very popular and that users of the live broadcast expect less professionalism and prefer an authentic look and experience.

  1. Adobe Premiere Pro

This program is popular with camera professionals and movie makers around the world and is available as a standalone subscription at about $ 20.99 per month. It can be treated in all formats. Users have access to a multitude of image and sound editing capabilities. You can use the program together with Photoshop.

  1. Adobe Spark

This cloud-based program is specially designed for the quick creation of video clips, graphics and more for websites and social networks. In the free version, you will have to live with the Spark logo on your videos. Upgrading to the premium version starting at $ 9.99 a year may be worth it.

  1. Shotcut

The tool is available as a free download for Windows, Mac OS, and Linux. For being a free tool, Shotcut offers a great variety of possibilities to cut videos, edit sound and images. Also, free plugins can be installed to create effects.

  1. Splice

Designed especially for iOS, Splice is aimed at mobile phone users but feels like you’re working on a desktop computer thanks to its cleverly designed interface. Splice offers a lot, including slicing, effects, timelapse, or music, and it’s totally free. The handling is very simple. A small but powerful program.


Many cloud-based applications and programs are easy to use and can deliver great results in a short time. But it’s still worth the time to do your research if you want to beat your competition; therefore, you have to stand out from the crowd.