Seeing your favorite influencer talk about the latest brand quite so often, lately?
Well, that’s because businesses have found the latest and most innovative way to promote their brand and cater to growth. The technique as by now you would have guessed is Influencer Marketing.
Marketing can be one of the most challenging aspects of doing business, even for the most proficient of the entrepreneurs out there. From learning to speak your audience’s language to figure out the right marketing strategies, it can take months to gain momentum in conducting marketing the right way.
But worry not because influencer marketing is to the rescue. It is genuinely the best-packaged solution to counter all your marketing issues at once. According to statistics provided by Influencer Marketing Hub, on average, businesses generate an estimated $5.20 for every $1 they invest in influencer marketing.
Now, if these figures don’t convince you to budget and make some investment in influencer marketing for your own business growth, then you are surely missing out on the most natural way possible for your business to thrive.
How to Boost Your Business Growth with Influencer marketing
Here we have compiled a few of the top ways you can use influencer marketing to boost your business growth in no time!
1. Choose an Influencer with a Relevant Audience
To begin with, you must find an influencer for your business with a relevant audience network that caters to both significant figures that your brands need for exposure and people who will take an interest in your product.
According to recent statistical publications, almost half of the consumer population that is 49{e68b7490c33b031e176c2bf33b49addad56d24bced82f0be9f22b910d6b7f66c} depends solely on influencer recommendations.
Therefore, you need to find someone who has audience members that match your target market expectations as well. It is the same as hiring dedicated personnel for a specific task at hand.
If you solely go after the number and don’t see that the audience will sit well as your target market, then you are wasting your resources.
For example, you are providing financial assistance, and then you may look for some reputed finance related influencers to market payroll outsourcing companies.
2. Take the YouTube Route
A significant 70{e68b7490c33b031e176c2bf33b49addad56d24bced82f0be9f22b910d6b7f66c} of teenage YouTube viewers say that they trust influencer opinions over traditional celebrity endorsements. That is not just because YouTube has replaced traditional television in general but also because celebrities have lost their credibility.
Almost everybody is now well aware that many times celebrities would endorse products they don’t use themselves in real life for money.
On the contrary, although influencers can do sponsorship’s and paid promotions, they are there to cater to the vast audience they have and would only post honest reviews.
Thus, it is highly beneficial for businesses to take the ever so popular YouTube route with a popular and relevant YouTuber giving an honest review about your products to their audience.
3. Integrate SEO
Many brands and organizations don’t realize that hiring an influencer to boost your market game will have an overall impact. The influencer will not only increase your social media following but also improve your SEO.
Having an active social media influencers with driving content that engages the influencer’s audience with your product and site domain is the best way to integrate SEO in this process of boosting your marketing.
For instance, if you are a personal statement writing service provider and an influencer talks about using your service with relevant mutual hashtags, people can easily search for the same hashtag and engage with your content.
4. Let the Influencer Exercise Their Power
The biggest mistake that businesses make while working with new-age influencers is to try to teach them how to market their product.
Even if you have a dedicated marketing team working to break down how exactly the business marketing would work, there is a reason why you have hired an external influencer to work for you.
And the reason is that they know what they are doing and you see the results as proof of that. Thus, do not try to assert yourself just because they are working for you. Let them exercise the power that they have freely.
Apart from YouTube being the driving giant, there are other prominent players in the category too that make it a difference in the marketing aspect of a business.
From Instagram catching up to be a roaring giant rising even above Facebook, there are now newer players like TikTok too.
Thus, once you take help from an influencer, make sure that they have an active social media presence all across the board.
The more interactions they have on all the platforms, the more beneficial it is for your business exposure as your promotions would be reaching beyond one sub-category of consumers.
6. Make It Mutually Beneficial For both the Brand and the Influencer
Just like any relationship to work, even the relationship of a brand and the influencer should be mutually agreed upon.
Businesses that hire influencers and tend to get their work done by offering different compensation offerings without any monetary involvement are not only unethical, but they are doing so while compromising their own brand image.
It is highly likely that once you wrongfully approach an influencer without having set a payment regime, the next time, you will not have an influencer to work with at all. Hence make sure that you offer one of the several different ways that can reward the influencer:
- Through cash
- Through commission
- Through free products and discount availability
In Conclusion;
All in all, it can be easily assumed that the growing trend of influencer marketing is going to take over other mediums that have traditionally kept businesses growing.
As more and more social media platforms integrate business-friendly algorithms in how they operate the forum, the better will it become for businesses to utilize them for their advantage.
