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Imagine yourself as a customer who has just found the perfect product on an eCommerce store and is just about to proceed towards checkout only to be encountered with a series of pages before being able to buy the product. Well, this was exactly what was leading to abandoned carts and upset customers due to the unnecessary 3 step process before actually being able to checkout.
Shopify finally came forward with a solution to this much cumbersome issue and the solution was “Shopify’s One-page checkout”. This much-needed feature is targeted to improve user experience and increase sales.
Obstacles of Traditional Shopify’s Thee Page Checkout
Before the introduction of the all-new Shopify One-page Checkout, we had the traditional three-page checkout. Let’s take a look at some of its major drawbacks:
- No Options to Customize: It did not offer any options to customize the checkout page leading to a very inconsistent and unsteady experience for the customers. Hence, not very favorable to customers.
- Increased Rates of Cart Abandonment: Customers had to go through a tedious three-page checkout process and navigate through multiple tabs before they could finally make the payment. It leads them frustrated, causing abandoned carts and incomplete purchases.
- Negative User Experience: Due to a tiresome long checkout process, the customers get impatient and frustrated. This in turn resulted in poor user experience and a decrease in customer satisfaction.
What really is a One-Page Checkout?
Shopify One One-page checkout has all the required details on a single, simplified checkout page which includes details like your cart, billing details, shipping address and personal details as well.
This simplified approach was introduced so that the customers could easily check their cart, select the payment method, and enter required details all from one single page and so that they do not have to one through the typical three pages to separately enter all the details.
Why is Shopify One-Page Checkout Beneficial?
Shopify’s one-page checkout offers its users numerous benefits that make it a preferable choice for Shopify merchants and customers alike. Let’s explore some of them:
- Enhanced User Experience: Customers can easily review their cart, edit details, and enter information without the tension of bothering through multiple pages. This in turn leads to trust and satisfaction, between customers towards your store.
- A fast & efficient Checkout Process: Without the need to navigate through multiple pages a customer can quickly proceed with products in their carts, fill out their personal information, enter shipping details, and check payment methods all through one streamlined page making the entire checkout faster for users.
- Reduced Cases of Cart Abandonment: Due to the ease of a one-page checkout process and simplified payment process, customers no longer feel frustrated and are encouraged to complete their payment reducing the risk of cart abandonment. Hence, this transforms store visitors into buyers.
- Boost in Conversion rate: Along with a streamlined checkout process comes happy customers who are delighted to purchase products much more easily without the hassle of navigating through multiple pages. All of this increases profit for eCommerce store owners who in turn enjoy a boost in sales and a hike in revenue.
Shopify One-Page Checkout Features
Several features set out Shopify’s one-page checkout apart from the traditional 3 step checkout. Let’s have a look at some of the features that make it a go-to choice for eCommerce store owners:
- Mobile Responsive Interface: These days as most buyers shop through their mobile phones it’s important to have a checkout layout that is equally optimized for mobiles. Shopify One page checkout is completely mobile friendly and is equally responsive whether you use it from a desktop or a mobile
- Availability of Guest Checkout: You can have multiple first-time customers or the type who are reluctant or simply do not want to create an account before making the payment. Shopify one-page checkout is the perfect option for them because it helps them purchase without having to create an account prior to the payment.
- Multiple Payment Gateways Supported: The new Shopify one-page checkout is all about providing choices to your customers and giving them the best possible checkout experience. It supports multiple payment options like PayPal, credit cards, and Apple Pay. This in turn increases flexibility.
- The interface can be customized: Shopify One page checkout allows you to customize its layout according to the branding of your brand. Hence giving your store a consistent look.
- Real-time Shipping Prices: Customers can now view shipping rates in real-time before making the payment for their product. This feature fosters trust and satisfaction in the mind of the user.
Steps to Activate Shopify One-Page Checkout
It is very easy to use Shopify’s One-page checkout. Take a look at how to do it:
- Log into your Shopify Admin and then further navigate to Settings > Checkout
- Below the section named “Order Processing” go ahead and enable “One-page checkout”
- You can further customize the layout of the checkout screen according to your wish.
- Finally, test your one-page checkout making sure everything is working correctly.
FAQ about Shopify’s One-Page Checkout
Here are some frequently asked questions about Shopify’s one-page checkout.
How do I use Shopify’s one-page checkout?
In order to activate Shopify’s One page checkout, go to Settings > Checkout. Below the “Order processing” segment, select “Enable one-page checkout.”
Can I customize the interface of Shopify’s one-page checkout?
Yes, you’ll be able to customize the design of Shopify’s one-page checkout to resonate with your store’s branding. You’ll be able to alter the colors, and textual styles, and include your store’s logo as well.
Does Shopify’s one-page checkout support numerous languages?
Yes, Shopify’s one-page checkout supports numerous dialects, making it open to customers from diverse regions.
Can I include custom fields in Shopify’s one-page checkout?
Yes, you’ll be able to include custom fields to Shopify’s one-page checkout, such as a gift message or special instructions.
Is Shopify’s one-page checkout mobile responsive?
Yes, Shopify’s one-page checkout is optimized for all kinds of gadgets including mobiles and your desktop as well. It is important as most of the people use their mobiles to make purchases.
Conclusion
Shopify’s one-page checkout offers plenty of benefits to eCommerce store owners and customers alike making it a favorable choice for them. By simplifying your entire checkout process, you will be able to increase customer satisfaction and turn your store visitors into loyal buyers. In case, you’re not really comfortable implementing it yourself you can consider to hire Shopify developers to guarantee a successful implementation. With Shopify’s one-page checkout, you’ll be able to skyrocket your sales and maximize your revenue significantly.
