Facebook is one of the largest social media platforms with over 2.89 billion users. What started as a social media tool to help people connect with each other has turned into one of the best advertising tools that can be used to reach a wider audience and find more clients.
While Facebook offers a variety of ways to promote businesses including dance studios, it’s not as easy as it sounds since competition on the platform is tough and it can be a little hard to reach the right people and ensure they take your desired action.
If you’re struggling to advertise your dance studio on Facebook then know that you’re not alone. As a starting step, you can always make use of free online customizable templates to help you create content for your Facebook page. We have covered some of the best ways to promote a dance studio on Facebook.
Let’s have a look:
Work With Influencers
Influencer marketing is one of the fastest growing industries said to be worth $13.8 billion. About 90 percent of businesses believe that influencer marketing can be a great way to promote online.
It involves working with influencers, i.e.: people with an influence. The key lies in finding influencers that are professional, affordable, easy to work with, and effective. Since you’re going to promote a dance studio, you should ideally look for an influencer in your niche. Also, make sure the influencer has a decent following in your region.
There’s no point working with someone who doesn’t cater to people in your location. Gauge the efficiency of an influencer by looking at numbers like their engagement rate, number of followers, etc. The average engagement rate is 2.5 to 3.5 percent so try to look for someone in this range.
Third-party platforms like Afluencer can help you find reliable influencers. Most will charge you per post. Look for someone creative and interested in your business.
Posting challenges online can be a great way to get people to talk about your business. You can try a new dance move and encourage your followers to post similar content. Contests have a high conversion rate of nearly 34 percent.
Understand Facebook algorithm and determine the best time to post online. Your aim should be to increase engagement and get more people to take part in your competition. Influencers can help you in this situation.
They can post graphics or videos to promote your competition and get people interested. It might also be a good idea to offer something interesting to participants. It can be in the form of a free class, shoutout, or gift.
A giveaway works like a competition but it doesn’t involve showing your skills or talent. The average cost of a giveaway is $369. This might sound like a big deal but it can be very effective since giveaways are known to bring in more than 17,000 new subscribers.
Encourage people to share your posts, comment under your videos, or promote your branded hashtag to get more people to take notice of your page.
Invest in Paid Ads
Facebook ads have revolutionized the digital world. They account for over 9 percent of online advertising and nearly 18.4 percent of digital mobile advertising. About 92 percent of digital marketers use Facebook ads and businesses are paying around 122 percent more per ad unit on Facebook today than they did a year ago.
Facebook ads offer a high ROI but can be a little tricky to set up. You must pay attention to a variety of factors including your demographics, daily budget, location, etc. Consider working with a professional to set up your Facebook ads or go through guides to understand how they work.
Join Hands With Other Pages
You can partner with other pages to leverage their expertise. Think of potential partnerships. A dance studio can work with local musicians, performers, and artists. Unlike influencer marketing, these partnerships don’t usually include payments as it’s a mutually beneficial agreement.
For example, you can promote your local band by sharing their videos and asking them to do the same. Go a step ahead and dance to their tunes.
Make Posts that Go Viral
Facebook is all about posting interesting content but competition can be cutthroat since over 4.75 billion items are shared per day. You need to come up with compelling content to ensure it gets the desired engagement.
A great way to get people to take notice is to post graphics including infographics. Infographics generate 300 percent more likes and shares and can help you go viral in no time. Tools like PosterMyWall can be used to create interesting graphics including cover images for Facebook.
Create Compelling Captions
While graphics are important, people still pay attention to captions. Work on creating interesting captions. You can include song lyrics, facts, and quotes to get people talking. It might also be a good idea to add relevant keywords and hashtags.
Hashtags might not be very popular on Facebook but people still use them to find what they need. Tools like SociAlert can help you find relevant hashtags. Consider using a nice mix but do not go overboard. Also, pay attention to the analytics so that you’re fully aware of what works and what doesn’t.
You may have to change your strategy if it doesn’t offer your desired results.
Don’t Forget to be Active
This is the most important tip because you will not be able to promote your dance studio on Facebook if you are not very active. Posting once a week or only during the ‘hit’ season may not be enough. Facebook algorithm prefers pages that are active.
You should post at least once a day. Pay attention to the analytics and know when most of your followers are active and plan accordingly. You can even post multiple times a day but do not flood your users.
Third-party tools like Hootsuite can make the job easier as they allow users to schedule posts.
How to Promote Your Dance Studio on Facebook: Conclusion
This is all you need to know about promoting dance studios on Facebook. The key lies in posting interesting content, using reliable tools, and keeping an eye on the numbers to ensure you get your desired result. Don’t stick to one campaign, change things to find the best option.