With each year that passes, social media platforms and users grow. Today, they are the most active channels used by individuals and businesses to communicate and market products. Students and a large number of generation Z are active daily on social media, which makes it one of the best platforms for them to use for marketing.
Most students know the importance of marketing on social media but unfortunately, they don’t know-how. They open accounts and begin to post products but get no results. These tips will help you make better use of social media platforms.
Choose the right social media platform
The recent boom in mobile app development and better internet speed is making it possible for social media users to communicate better and create more engaging posts. With more than 200 social media platforms globally, it might be hard to know which platform you should use for marketing.
Student communities are unique and what one community is using might differ from the platform used by another community. Students tend to use the same type of platform that their colleagues are using for ease of communication.
According to UK Careers Booster, if you market on a platform where students are not present, your business goals might fail. Study your student community to know which platform/s they are using and target them in those platforms.
Connect with your audience
Mostly, students use social media to connect with their colleagues and other students around the world. They brainstorm on subjects, discuss assignments, ask questions, post jokes, and the latest student gossips.
If you start bombarding them with marketing messages without creating a connection with them, you might be blocked and your efforts end in vain. Before your start to post marketing messages, connect with them first. Create gossip posts, contribute to assignment discussions, answer questions and flow with the trend.
The best dissertation writing service mentions that after a few weeks or months, start to send your marketing posts sparingly and you will get a positive response from them because they can identify with you.
Post the right marketing posts
Students are at an age that seeks to consume information fast, make quick decisions, and somehow think about them later. They easily move with the wind and follow what is trending to stay in fashion.
The social media expert for professional college essay writers site says that not every post will sell to students, especially if your posts seem to show them like they don’t know the right trends or they are out of place. Create posts that appreciate them for who they are and show them how it would be right to choose your brand.
Upload posts that are personalized and make sure they are quality. It would be better if you use tools that will help you create personalized posts to win the students’ hearts and convert them into loyal customers.
Use the right content
You might post the right marketing posts but use the wrong content. To make sure you don’t fail, use the right posts integrated with the right content. That means you must study the market before you decide the content to use.
You might conduct a short survey and ask students the type of content they prefer to receive most on social media. Ask about the length of the content, details, attractiveness, background music, graphics, etc., then go and create that kind of content.
Currently, the most relevant type of marketing loved by students are videos and images. A video can convey multiple messages and will remain in the minds of students longer. They don’t want long texts that will bore them to read but they want short content that they can watch for a few minutes, grab the concept and move on. Create short videos and put attractive graphics. Add generation Z background music to create attention and make sure there is some dancing in your ads.
Images are another effective way to advertise to college students, although they might not be as effective as videos. Create images that will remind them about a trending movie, character, political figure, etc. Make the texts well visible, short, and attractive.
Be present on multiple platforms
Your goal should be to reach as many students as possible. You may not find all students on a single platform. Some might have accounts on multiple platforms depending on where their friends are. Create multiple accounts on several platforms and keep the posts fresh.
It will expand your reach and increase the chances for you to make sales. Know the rules for the type of content you should post on each platform and follow the guidelines to avoid your account from being suspended or closed.
Use student influencers
You may not go looking for super influencers in the business world, but there are influencers within the student communities. They are fellow students with a huge following regardless of the kind of posts they create. They are the students who make a tiny post and it generates thousands of likes, comments, and reposts.
Talk to them and request them to do a post for you. You may also follow them so that every post you make will appear on their page. Check the platforms they are in and get an account for that platform. Before they post your ads on their pages, agree first on the terms lest they later ask for a payment you cannot afford.
Students post often and some make multiple posts within a short time whenever they get free time. One student might have three thousand followers and if half of them make posts, it means they will have 1,500 posts to read. If you seldomly make posts, your ads might never be read because they will require a longer time to scroll and reach them.
If you are targeting student communities in your marketing campaigns, you need to first study their market and understand the kind of posts they read and the platforms they are using. Students like the content they can consume fast and make quick decisions. Videos and images might perform better with students but you must often post to make sure your ads are seen by many students. Post at the right time and create an account in every platform students are posting.
Emily Harrinson is an experienced writer and editor working for a big company in London. She has been with this company since 2006. Her hobbies are reading books and watching movies and also sports and music. She works with a positive approach and is always keen to make her clients happy with the quality of work.